What we learned
As the website audience includes as much potential investors as product users, it was important to keep the contents easy to read. We achieved this by reducing content length where possible and by visual support where possible.
During the project, the client requested the inclusion of their company brochure. Aside from a PDF download option, we were able to suggest a simple WordPress plugin that allows the user to interactively look through the brochure directly on the site.
You can see the example here on the bottom right.