A Roll-Up banner for a
telecommunications company

A Roll-Up banner for a telecommunications company

The project
Our client was attending a trade show where he was presenting a new technical service the company has developed.  Our objective was to create a visually appealing banner with a simple core message, while keeping the clean lines of the existing corporate identity.

Approach 
We made sure the product name and logo would be seen and remembered first, before communicating the service’s key benefit. To complete the composition, we searched for a suitable stock image, which was then customised to reflect specific product activity areas.

What we learned 
The biggest challenge for this particular project was finding the right type of stock image at a reasonable cost to exactly match the 8 different activity areas specified in the brief.