What we learned
In communication, the things that look the simplest are the hardest to create.
A good brand logo instantly communicates a company’s purpose and values, and when this is done well, it looks so obvious, you would think it took less than 5 minutes to create.
In reality it is often the result of a long and complicated journey of exploration, discussion, trial and error.
And this journey is important, because it is what gives the logo real meaning and turns it into much more than just a colourful badge.