A business card for an GPS technology start-up

Project
As part of a wider effort to refresh company communications materials, we were asked to redesign our client’s business cards.

Approach 
The previous cards and business logo had been created a number of years ago, so we started by updating the colour scheme from a darker green and black to a more contemporary lime green and grey.
The front of the card remained classic, with a logo and address details.
The back of the card was previously just white, so we used this opportunity to design a contrasting back which provides a clear visual description of what the company does.
The resulting card now fits in well with the look of their other communication materials.

What we learned 
The business card is not the most important communication element for a business. It is nevertheless the first impression people get of your company and it pays to at least make a minimal effort to have a card with an up-to-date look. A good modern card design can be created in around 30 minutes.