Content marketing
In today’s information age, a prospective client will often decide to choose you over your competitors, based on what he can find out about you via the internet. A good website goes a long way, but in order to create the emotional connection, a key decision factor, the core content needs to be supplemented with personalised and deeply topical stories that capture the audience’s imagination.
Finding the right ideas
As a simple distinction, content topic ideas can come from 2 main areas, your company activity and the wider industry environment.
Company-related content can include project updates, case studies, company news, production insights and product usage experiences. This type of information helps to build the most valuable business currency, trust. It also provides value to present and future clients, because these detailed insights can inspire them in their own projects.
As an expert in your industry, your views on issues that impact your audience will provide helpful guidance and again build trust.
It helps to have an external partner involved in this process. He will see your business from a different angle and might identify overlooked areas of interest. A professional content marketing approach also provides a variety of information presentation formats.
Expand to see different content types
User guides
Case studies
Infographics
E-Books
Newsletters
Illustrations / Cartoons
User experiences
Competitions / Giveaways
FAQ’s
Q&A Sessions
User generated content
Online seminars
Blog post : ‘A day in the life of …’
Interviews
Useful lists
Useful tools or templates
Blog post: ‘My opinion on…’
Videos
Surveys
Quizzes
Research
Photos
Previsions
News
An annual calendar to guide you
The most difficult thing in successfully using content marketing is to keep going.
Having an external partner manage your publication schedule helps a lot, but your time will be required to provide your expert insights. We therefore advise to start with a low frequency and adjust it when you get more comfortable.
We will work with you to develop an annual communications plan with a variety of information formats and seasonal topicality. We then deliver the schedule on a 2-3 month rolling basis.
No more than 1 hour per content item
With good preparation and a few techniques it is possible to integrate content creation into your everyday business activities. Our aim is to save you as much time as possible by gathering the essential information from you with time-saving question & answer formats.
We then complete each publication as required by the specific type. This might require image or video editing, graphic design or professional copywriting.
