As a simple distinction, content topic ideas can come from 2 main areas, your company activity and the wider industry environment.
Company-related content can include project updates, case studies, company news, production insights and product usage experiences. This type of information helps to build the most valuable business currency, trust. It also provides value to present and future clients, because these detailed insights can inspire them in their own projects.
As an expert in your industry, your views on issues that impact your audience will provide helpful guidance and again build trust.
It helps to have an external partner involved in this process. He will see your business from a different angle and might identify overlooked areas of interest. A professional content marketing approach also provides a variety of information presentation formats.